User Segmentation for Targeted Messaging
Last updated November 4, 2023
Introduction:
Targeted messaging based on user segmentation can significantly enhance user engagement. This article elucidates the steps to create user segments and send targeted messages in Contextual.
Steps:
- Navigate to the 'User Segmentation' tab within the dashboard.
- Click on 'Create New Segment' and define the criteria for segmentation like user behavior, demographics, or in-app activity.
- Name your segment for easy identification.
- Go to the 'Messaging' section and create a new message targeting the segment you created.
- Customize the content, design, and timing of the message to suit your target audience.
- Preview and test the message to ensure it resonates well with the segment.
- Click 'Publish' to send out the targeted message.
Conclusion:
Targeted messaging is a potent tool to foster user engagement and satisfaction. With your tailored messages now reaching the right audience, watch as user interaction and retention rates climb.
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