A/B Testing Onboarding Experiences
Last updated November 4, 2023
Introduction:
A/B testing allows you to compare different onboarding experiences to find what works best for your users. This article outlines the steps to set up an A/B test in Contextual.
Steps:
- Navigate to the 'A/B Testing' tab under 'User Onboarding'.
- Click 'Create New Test' and set up two different versions of your onboarding flow.
- Define the metric you want to track, like user engagement or retention.
- Set the duration for your test and allocate user traffic to each version.
- Once the test is live, monitor the performance of each version in real-time.
- After the test, analyze the results to understand which version performed better.
Conclusion:
A/B testing is a powerful tool to optimize your onboarding experience. By continuously testing and analyzing, you can make data-driven decisions to improve user satisfaction and engagement.
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