Generating Custom Reports
Last updated September 16, 2024
HotelRunner's reporting capabilities empower you to gain deep insights into your hotel's performance and make data-driven decisions. You can generate custom reports to analyze specific KPIs, compare performance over different periods, and uncover valuable trends.
Accessing the Reporting Tools
- Navigate to Reporting Section: From your HotelRunner dashboard, navigate to the "Reporting & Analytics" section, typically found in the left-hand menu.
- Select Report Type: Choose the type of report you want to generate. HotelRunner offers a wide range of reports, including:
- Occupancy Reports: Analyze occupancy rates over different time periods and by room type.
- Revenue Reports: Generate reports on total revenue, room revenue, and revenue from different channels.
- Guest Reports: Track guest demographics, booking patterns, and guest satisfaction.
- Financial Reports: Review financial performance metrics such as profit, revenue, and expenses.
Creating a Custom Report
- Start with a Template: HotelRunner provides pre-defined report templates for quick access to common data points.
- Customize Report Name: Give your custom report a descriptive name that reflects its purpose.
- Select Report Data: Choose the specific data points you want to include in the report, such as:
- Date Range: Specify the time frame for the data you want to analyze.
- Room Types: Focus on specific room types or include all room types.
- Channels: View data from specific OTAs, direct bookings, or all channels.
- Metrics: Select the KPIs you want to analyze, such as occupancy, revenue, ADR, or other financial metrics.
- Apply Filters: Use filters to further refine your data and focus on specific areas of interest. Examples include:
- Guest Nationality: View data for specific nationalities.
- Booking Source: Analyze bookings from particular OTAs or direct bookings.
- Special Requests: Identify trends in guest requests (e.g., breakfast, laundry, late check-out).
Visualizing Your Data
- Chart and Graph Options: HotelRunner offers various visualization options to create custom charts and graphs:
- Line Graphs: Ideal for tracking trends over time, for example, occupancy trends over different months.
- Bar Charts: Useful for comparing data points, such as revenue generated by different room types.
- Pie Charts: Represent proportions or percentages, for example, the breakdown of revenue from different channels.
- Data Export: Export your reports in various formats, such as PDF, Excel, or CSV, for further analysis or sharing.
Using Reports for Decision-Making
- Performance Tracking: Monitor key performance indicators (KPIs) to identify areas of strength and areas for improvement.
- Trend Analysis: Identify seasonal patterns, fluctuations in demand, and other trends to inform your marketing and pricing strategies.
- Operational Insights: Uncover bottlenecks in your operations and identify opportunities for efficiency gains.
- Financial Planning: Use financial reports to forecast revenue, analyze expenses, and develop financial plans.
By leveraging HotelRunner's custom reporting features, you can gain deeper insights into your hotel's performance, identify areas for improvement, and make data-driven decisions to boost occupancy, revenue, and profitability.
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