Interpreting Media Quality Reports
Last updated August 27, 2024
Understanding the quality of your media is crucial for maximizing your advertising ROI and ensuring that your campaigns are reaching genuine users in appropriate environments. Pixalate provides comprehensive media quality reports that offer valuable insights into your campaign performance and potential areas for improvement.
Deciphering Your Media Quality Reports
- Invalid Traffic (IVT) Reports: These reports provide a detailed breakdown of invalid traffic detected in your campaigns, including:
- IVT Types: Identify the specific types of IVT detected, such as bot traffic, click spamming, and non-human traffic.
- IVT Sources: Analyze the sources of IVT, such as specific websites, apps, or traffic providers.
- IVT Impact: Understand the impact of IVT on your campaign metrics, including wasted ad spend, decreased reach, and potential harm to your brand reputation.
- Viewability Reports: Viewability reports provide insights into how many of your ads are actually seen by users, ensuring that your ad spend is well-allocated:
- Viewable Impressions: Track the number of impressions that meet industry-standard viewability thresholds, indicating the number of ads actually seen.
- Viewability Percentages: Calculate the percentage of impressions that are viewable, providing an overall viewability score for your campaigns.
- Time in View: Analyze how long ads remain in view on users' screens, providing insights into the potential effectiveness of your creatives and ad formats.
- Ad Quality Reports: Ad quality reports provide insights into the overall quality of your ad placements, ensuring your ads are placed in appropriate and brand-safe environments:
- Placement Quality: Evaluate the quality of websites and apps where your ads are placed, identifying potential issues with content or user experience.
- Contextual Analysis: Review the context of your ad placements to ensure they align with your brand image and targeting goals, avoiding inappropriate or harmful environments.
- Brand Safety Alerts: Be alerted to potential brand safety risks identified in your ad placements, allowing for preventive actions to protect your brand.
By carefully analyzing Pixalate's media quality reports, you can gain valuable insights into your campaign performance, identify areas for improvement, and implement strategies to maximize your advertising effectiveness.
Was this article helpful?