Industry Standards and Certifications
Last updated August 27, 2024
The digital advertising landscape is constantly evolving, and with it, the need for established industry standards and certifications to ensure trust and transparency. These standards and certifications help promote best practices, combat fraudulent activities, and create a more reliable and accountable ecosystem for advertisers, publishers, and technology providers.
Key Industry Standards and Certifications
- Trustworthy Accountability Group (TAG): A non-profit organization dedicated to combating fraudulent activities in digital advertising. TAG's certifications validate that companies adhere to industry best practices for combatting invalid traffic (IVT), ad fraud, and other fraudulent activities.
- TAG Certified Against Invalid Traffic (TAG Certified Against IVT): A certification designed to ensure that companies have measures in place to identify and filter out invalid traffic (IVT) from their ad campaigns.
- TAG Certified Against Ad Fraud: A certification that recognizes companies that have implemented robust measures to prevent ad fraud, including click fraud, bot traffic, and other fraudulent schemes.
- Media Rating Council (MRC): A non-profit organization that sets standards and accredits companies involved in media measurement, including advertising, marketing, and consumer research.
- MRC Accreditation: Accreditation by the MRC demonstrates that a company meets industry standards for accuracy, transparency, and reliability in its media measurement practices.
- Internet Advertising Bureau (IAB): A global trade association representing the online advertising industry. The IAB develops and promotes best practices and standards related to digital advertising, including ad formats, technology specifications, and measurement guidelines.
- IAB Tech Lab: The IAB Tech Lab is a division of the IAB that focuses on developing technical standards and specifications for digital advertising, including those related to ad quality, viewability, and fraud prevention.
- Global Alliance for Responsible Media (GARM): A coalition of leading advertising and media organizations committed to creating a safer and more responsible digital media environment.
- GARM Brand Safety Standards: GARM provides guidelines and best practices for brand safety in digital advertising, including measures to mitigate brand risks and ensure ads are placed in appropriate environments.
- Mobile Marketing Association (MMA): A global industry association dedicated to promoting the growth and best practices of mobile marketing. The MMA sets standards and guidelines for mobile advertising, including those related to ad quality, user experience, and privacy.
These industry standards and certifications are fundamental for building trust and transparency in the digital advertising industry. By adhering to these guidelines and seeking accreditation, companies can demonstrate their commitment to ethical practices, improved ad quality, and a safer and more responsible digital advertising ecosystem.
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