Frequently Asked Questions (FAQs)
Last updated August 27, 2024
This section provides answers to common questions about Pixalate, its features, and how to use the platform effectively.
General Questions
- What is Pixalate?
Pixalate is a leading provider of media quality, fraud detection, and brand safety solutions for digital advertising. Our platform helps advertisers identify and mitigate risks associated with invalid traffic (IVT), viewability issues, fraudulent activities, and brand-unsafe ad placements.
- Who uses Pixalate?
Pixalate is used by a wide range of advertisers, agencies, publishers, and technology providers across the digital advertising ecosystem. Our clients include global brands, agencies, and technology companies looking to optimize their advertising campaigns, protect their ad spend, and enhance their brand reputation.
- How does Pixalate work?
Pixalate uses advanced algorithms and machine learning to detect and analyze media quality, fraud, and brand safety issues in real time. Our platform analyzes vast amounts of data from various sources, including ad servers, demand-side platforms (DSPs), and websites, to identify potential risks and provide actionable insights.
Account and Subscription Questions
- How do I create a Pixalate account?
You can create a Pixalate account by visiting the Pixalate website and clicking on the "Sign Up" or "Get Started" button. You'll be prompted to fill out a registration form, providing your basic information and choosing a preferred subscription plan.
- What is included in my Pixalate subscription plan?
Your subscription plan grants you access to a specific set of Pixalate's features, data resources, and support levels. Review the details of your plan within your account settings to understand the tools and services you have access to, including media quality analytics, fraud detection capabilities, and brand safety monitoring.
- How do I access support for my Pixalate account?
Pixalate offers a variety of support resources: the Help Center, email support, phone support, and live chat. You can find contact information and support resources directly on our website or within your account settings.
Media Quality and Fraud Questions
- What is invalid traffic (IVT)?
Invalid traffic (IVT) refers to non-human traffic that artificially increases ad impressions and clicks, leading to wasted ad spend and inaccurate campaign reporting. Pixalate's tools help identify and filter out IVT from your campaigns, ensuring your ads reach genuine users.
- How does Pixalate detect ad fraud?
Pixalate uses sophisticated algorithms and machine learning to detect various types of ad fraud, including bot traffic, click fraud, and ad impression fraud. Our systems analyze traffic patterns, click behavior, and ad placement characteristics to identify potential fraudulent activities.
- What are viewability metrics, and how are they important?
Viewability metrics measure the percentage of ad impressions that are actually seen by users. Pixalate's viewability tools help you understand how many of your ads are visible, enabling you to optimize your ad placement and creative strategies for maximum impact.
Brand Safety Questions
- What are brand safety issues?
Brand safety issues occur when your ads are placed in inappropriate or potentially harmful environments, including websites and apps containing offensive content, malware, or misleading information. Pixalate helps you monitor and mitigate brand safety risks by analyzing ad placements and providing insights into potential issues.
- How does Pixalate help with brand safety?
Pixalate's brand safety tools assess the quality and context of ad placements, identifying potential brand risks and providing alerts for immediate action. This enables you to safeguard your brand reputation and ensure your ads are displayed in appropriate and safe environments.
This is just a starting point for common FAQs. As you explore Pixalate, don't hesitate to reach out to our support team with any specific questions or challenges you encounter.