Connecting Pixalate with Ad Servers
Last updated August 27, 2024
Connecting Pixalate with your ad server provides a powerful way to gain a deeper understanding of your campaign performance, identify potential issues related to media quality, fraud, and brand safety, and optimize your ad delivery across your entire advertising ecosystem.
Integrating Pixalate with Your Ad Server
- Supported Ad Servers: Pixalate integrates with a wide range of ad servers, ensuring compatibility with your existing infrastructure.
- Data Integration Methods: Pixalate offers different methods for data integration with your ad server, including:
- API Integration: Utilize Pixalate's APIs to exchange data with your ad server in real-time, enabling seamless communication and access to critical insights.
- Data File Transfer: Transmit data files between Pixalate and your ad server, enabling batch processing of historical data or specific campaign information.
- Configure the Integration: Follow Pixalate's step-by-step instructions to establish the necessary connections and configure the integration settings between Pixalate and your ad server, ensuring seamless data flow.
- Campaign Monitoring and Analysis: Leverage Pixalate's data within your ad server to monitor and analyze your campaigns:
- Media Quality Reports: Analyze IVT rates, viewability scores, and ad quality metrics as a crucial component of your ad server's campaign performance data.
- Fraud Detection Reports: Gain insights into potential fraud events, including bot traffic, click fraud, and ad impression fraud, directly within your ad server interface.
- Brand Safety Monitoring: Track brand safety metrics, including placement quality and contextual analysis, to ensure your ads are displayed in appropriate and brand-safe environments.
- Optimize Ad Delivery: Use Pixalate's insights to optimize your ad delivery strategies:
- Reject Invalid Traffic: Block or filter traffic sources identified as potentially invalid, ensuring your ads reach genuine users.
- Prioritize High-Quality Placements: Allocate ad inventory to websites and apps that meet your criteria for media quality, viewability, and brand safety.
- Campaign Adjustments: Make timely adjustments to your campaigns based on Pixalate's data, optimizing your ad delivery for maximum effectiveness.
By integrating Pixalate with your ad server, you gain a comprehensive view of your campaign performance, identify potential issues, and optimize your ad delivery processes to achieve a better return on your advertising investment.
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