Understanding Adjust's Core Concepts
Last updated July 29, 2024
Before diving into Adjust's advanced features, it's essential to grasp its fundamental concepts. This article will guide you through key terms and how they work together to provide comprehensive mobile app attribution and analytics.
Key Concepts in Adjust
- Apps: Represents a specific mobile app you wish to track. Each app is assigned a unique identifier within Adjust.
- Events: Refers to actions or occurrences within your app, such as user sign-ups, in-app purchases, or level completions. You define these events and track their occurrence rate.
- Attribution Models: Determines how Adjust assigns credit for app installs to different marketing campaigns. Common models include:
- Last Touch: Credits the last marketing touchpoint before an install.
- First Touch: Credits the first marketing touchpoint in the user's journey.
- Multi-Touch: Distributes credit across all marketing touchpoints based on a specific formula.
- Trackers: Represents the specific campaign, ad network, or marketing platform you are using to promote your app. Each tracker is associated with a unique ID for tracking and reporting.
- Data Points: The raw information gathered by Adjust. These include:
- Install Data: Information about app installations (e.g., date, source, device).
- Event Data: Information about user actions within the app (e.g., time, event name, event parameters).
- Attribution Data: Information linking installs to specific marketing campaigns.
Understanding these core concepts will help you navigate Adjust effectively and gain valuable insights into your app's performance.
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