Understanding Impact.com Terminology
Last updated July 25, 2024
Navigating the world of affiliate marketing can be a bit confusing, especially when you encounter a new platform like Impact.com. This guide will help you understand some common terms and definitions used on Impact.com, making your experience smoother.
Key Terminology
- Affiliate Marketing: A performance-based marketing model where businesses (advertisers) pay commissions to partner websites or individuals (affiliates) for driving referrals and sales.
- Advertiser: The business that utilizes affiliate marketing to promote their products or services.
- Affiliate: An individual or website that partners with an advertiser to promote their products or services and earn commissions on successful referrals.
- Program: A specific marketing campaign or initiative set up by an advertiser within the Impact.com platform. This program might focus on promoting particular products or services, with its own set of guidelines, incentives, and tracking mechanisms.
- Partner: On Impact.com, the term "partner" is often used interchangeably with "affiliate" to refer to the individual or website that participates in the program.
- Commission: A payment paid by the advertiser to the affiliate for successful referrals, typically based on a percentage of the sale or a set fee per action.
- Tracking: The process of monitoring and recording the activity of affiliates, including referrals, clicks, sales, and conversions. Impact.com uses sophisticated tracking technologies to ensure accurate attribution and reporting.
- Cookie: A small text file placed on a user's computer by a website to track user activity and preferences. In affiliate marketing, cookies are used to attribute referrals and ensure affiliates earn credit for successful transactions.
- Conversion: A successful referral or action taken by a user that generates a commission for the affiliate, such as a purchase, sign-up, or specific interaction.
- Reporting: The process of generating and analyzing data related to affiliate program performance, including metrics like referral volume, conversion rates, and earnings.
- Attribution: Determining which affiliate is responsible for a particular referral or conversion, ensuring accurate crediting and commission payments.
- CPI (Cost Per Install): A payment model where the advertiser pays the affiliate for each app installation driven through their efforts.
- CPL (Cost Per Lead): A payment model where the advertiser pays the affiliate for each lead generated, such as a sign-up, contact form submission, or other qualifying action.
- CPS (Cost Per Sale): A payment model where the advertiser pays the affiliate a commission for each sale generated through their referrals.
These are just some of the key terms you'll encounter on Impact.com. As you explore the platform further, you'll become more familiar with the specific terminology used within your affiliate program and industry.
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