Campaign Monitoring and Performance Tracking
Last updated September 2, 2024
Successful social media campaigns require careful planning, execution, and ongoing monitoring. Talkwalker empowers you to track the performance of your campaigns and measure their effectiveness in achieving your marketing goals.
Campaign Monitoring and Performance Tracking
- Create a dedicated project: Set up a dedicated social listening project for each campaign you launch.
- Campaign-specific keywords: Include keywords, hashtags, and campaign-specific phrases related to your campaign.
- Target platforms: Select the social media platforms where your campaign is active.
- Timeframe: Set a timeframe for data collection that aligns with your campaign duration.
- Track campaign mentions and engagement: Monitor the reach and engagement of your campaign:
- Total mentions: View the total number of mentions related to your campaign keywords.
- Reach: Analyze the number of people who have seen your campaign content.
- Engagement: Measure the number of likes, shares, comments, and other forms of interaction with your campaign posts.
- Analyze sentiment: Understand the emotional response to your campaign:
- Sentiment scores: Evaluate the overall sentiment towards your campaign, indicating whether it's perceived positively, negatively, or neutrally.
- Sentiment trends: Track sentiment changes over time to identify shifts in public opinion or campaign effectiveness.
- Identify key influencers: Discover influential accounts engaging with your campaign:
- Top influencers: Identify the most influential accounts promoting or discussing your campaign.
- Sentiment by influencer: Analyze the sentiment of individual influencers towards your campaign.
- Monitor brand mentions: Track mentions of your brand related to the campaign:
- Brand sentiment: Evaluate the sentiment surrounding your brand in the context of the campaign.
- Brand-related conversations: Identify conversations mentioning your brand and its connection to the campaign.
- Track competitor activity: Monitor your competitors' activities related to your campaign:
- Competitor mentions: Identify mentions of your competitors alongside your campaign keywords.
- Competitive analysis: Compare your campaign performance against competitors' activities.
- Measure campaign effectiveness: Analyze key performance indicators (KPIs) to evaluate your campaign's success:
- Reach and engagement metrics: Analyze reach, impressions, likes, shares, comments, and other engagement metrics.
- Sentiment scores: Assess the overall positive or negative sentiment towards your campaign.
- Lead generation: Track the number of leads generated through your campaign.
- Website traffic: Monitor website traffic generated through campaign-related links or social media sharing.
- Customize reports: Create custom reports to highlight key campaign insights and performance:
- Campaign overview: Provide a summary of key metrics and trends related to your campaign.
- Sentiment analysis: Showcase sentiment scores, trends, and relevant mentions.
- Influencer analysis: Highlight top influencers and their impact on your campaign.
- Competitor analysis: Compare your campaign performance against competitors' activities.
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