Creating and Editing Campaigns
Last updated July 23, 2024
Ecomfy Lead empowers you to effortlessly manage your lead generation campaigns, from initial creation to ongoing optimization. This guide will walk you through the steps of creating and editing campaigns within the Ecomfy Lead platform.
Creating a New Campaign
- Log in to your Ecomfy Lead account: Access your dashboard and navigate to the "Campaigns" section.
- Click "Create New Campaign": This will launch the campaign creation process.
- Give your campaign a name: Provide a clear and descriptive name that reflects the campaign's objective or target audience. For example, "Summer Sale Lead Capture," or "Free eBook Download."
- Set your campaign goals: Clearly define what you hope to achieve with this campaign. Do you aim to generate leads for a specific product or service, build your email list, or gather feedback from your audience?
- Choose your target audience: Identify your ideal customer profile. Who are you trying to reach with this campaign? Consider demographics, interests, and existing customer data.
- Select your lead capture form: Choose the type of form that best aligns with your campaign goals and website design. Ecomfy Lead offers various form styles, like pop-ups, embedded forms, and landing pages.
- Customize your form:
- Add relevant fields: Include the information you need to collect from leads, such as name, email address, phone number, or specific preferences.
- Design your form: Choose a visually appealing design that complements your brand aesthetics and website style.
- Add a clear call to action: Encourage potential leads to submit the form by including a compelling call to action, like "Get a Free Quote" or "Download Your Guide."
- Publish your form: Once you're satisfied with your form design and content, publish it and make it accessible to your website visitors.
- Embed your form: Ecomfy Lead provides instructions on how to embed your form on specific pages or throughout your website.
Editing Existing Campaigns
- Navigate to the "Campaigns" section: Locate your existing campaign in the list of campaigns.
- Click the "Edit" button: This will open the campaign editor, allowing you to modify various aspects of your campaign.
- Make desired changes: Modify the campaign name, goals, target audience, or lead capture form. Update the form design, content, or fields as needed.
- Save your changes: Once you're finished making adjustments, save your changes to update the campaign.
- Monitor your campaign: Use the Ecomfy Lead analytics dashboard to track your campaign performance in real-time. Analyze key metrics like conversion rates, submission numbers, and bounce rates to optimize your campaign over time.
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