Grab's Latest Collaborations: Discovering Japan with GrabAds
Last updated September 26, 2023
Grab's innovative advertising platform, GrabAds, has always been at the forefront of delivering unique and impactful campaigns. In its latest collaboration, GrabAds partners with top Japanese brands and tourism boards to bring the essence of Japan closer to its users. This article highlights the key facets of this exciting collaboration.
Key Features of the 'Discovering Japan with GrabAds' Campaign:
- Virtual Japanese Tours:
- Users can embark on virtual tours of iconic Japanese destinations through the Grab app.
- Experience the beauty of cherry blossoms in Kyoto, the bustling streets of Tokyo, and the serene landscapes of Hokkaido.
- Exclusive Deals with Japanese Brands:
- Grab users get access to exclusive discounts and offers from leading Japanese brands.
- Special promotions on products ranging from electronics, fashion, to gourmet food.
- Interactive Cultural Workshops:
- Live sessions on traditional Japanese crafts like origami, ikebana (flower arranging), and calligraphy.
- Engage with Japanese artisans and learn directly from the masters.
- Japanese Culinary Adventures:
- GrabFood introduces a special 'Taste of Japan' menu, featuring dishes from renowned Japanese restaurants.
- Limited-time offerings like sushi platters, ramen specials, and matcha desserts.
- Collaboration with Japanese Tourism Boards:
- Curated content showcasing Japan's rich history, culture, and attractions.
- Special travel packages and itineraries for when travel restrictions ease.
- GrabRewards Specials:
- Users can redeem their GrabRewards points for unique Japanese experiences and merchandise.
- Exclusive items like traditional Japanese tea sets, kimonos, and artisanal crafts.
- Engaging Ad Formats:
- Innovative ad formats like interactive videos, quizzes, and augmented reality (AR) experiences.
- Users can virtually 'try on' traditional Japanese attire or participate in AR-based Japanese games.
- User-generated Content:
- Encourage users to share their own Japanese experiences, stories, and memories.
- A chance to feature on Grab's official channels and win exciting prizes.
- Sustainability Focus:
- Highlighting Japan's eco-friendly practices and sustainable tourism initiatives.
- Promoting eco-tours, green hotels, and sustainable shopping options.
Conclusion:
The 'Discovering Japan with GrabAds' campaign is a testament to Grab's commitment to delivering enriching and diverse experiences to its users. By bridging the gap between cultures and fostering a deeper appreciation for Japan, Grab continues to redefine the possibilities of digital engagement.
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