How to Create and Manage Editorial Briefs in StoryChief
Last updated February 17, 2024
Introduction
In the fast-paced world of content marketing, maintaining clarity and consistency across all pieces of content is crucial. Editorial briefs serve as the blueprint for your content creation process, ensuring that every team member understands the goals, tone, audience, and requirements for each piece of content. StoryChief simplifies this process, allowing teams to create, share, and manage editorial briefs within a centralized platform. This guide will walk you through the steps to effectively create and manage your editorial briefs in StoryChief, streamlining your content creation workflow and enhancing team collaboration.
Step-by-Step Guide
Step 1: Accessing the Editorial Brief Feature
- Log in to your StoryChief account.
- Navigate to the "Planning" section on the dashboard.
- Select "Editorial Briefs" from the dropdown menu to access the editorial brief creation tool.
Step 2: Creating a New Editorial Brief
- Click on the "Create New Brief" button.
- Provide a title for your brief that clearly indicates the content piece's topic or purpose.
- Fill in the "Description" field with an overview of what the content should achieve, including any key messages or themes.
Step 3: Specifying Content Details
- Use the "Content Details" section to outline specific requirements such as:
- Target audience
- Tone of voice
- Key points to cover
- Desired call to action (CTA)
- Attach any relevant files or links that can provide additional context or inspiration to the content creators.
Step 4: Assigning the Brief to Team Members
- In the "Assignees" section, select the team members responsible for creating the content.
- Set deadlines for draft submission and final approval to ensure timely completion.
Step 5: Collaborating and Providing Feedback
- Once assigned, team members can view the brief and start working on the content.
- Utilize StoryChief's collaboration tools to provide feedback, suggest edits, and approve the final piece directly within the platform.
Step 6: Monitoring Progress
- Keep track of the content creation process through the "Planning" section.
- Use the dashboard to monitor deadlines, review submissions, and ensure everything is progressing as planned.
Conclusion
Creating and managing editorial briefs in StoryChief streamlines the content creation process, ensuring everyone on your team is aligned with your content goals and requirements. By following these simple steps, you can enhance collaboration, improve content quality, and achieve your marketing objectives more efficiently. Start leveraging editorial briefs in StoryChief today to take your content strategy to the next level.