Understanding the Pixalate Dashboard
Last updated August 27, 2024
Welcome to the Pixalate Dashboard, your central hub for gaining insights into media quality, fraud detection, and brand safety across your digital advertising campaigns. This comprehensive interface provides a wealth of data and tools to help you optimize your campaigns, protect your ad spend, and ensure a positive user experience.
Navigating the Pixalate Dashboard
- Overview: The dashboard provides a high-level summary of your campaign performance, including key metrics like invalid traffic (IVT) rates, viewability scores, and brand safety alerts.
- Media Quality: Dive deeper into media quality insights with dedicated sections for IVT detection, viewability analysis, and ad quality assessment.
- Fraud Detection: Explore detailed reports on fraud attempts, including bot traffic, click fraud, and other malicious activities.
- Brand Safety: Monitor your brand safety performance with insights into ad placement quality, contextual analysis, and potential brand risks.
- Integrations: Manage integrations with your existing platforms, including DSPs, ad servers, and data providers.
- Reports: Generate customizable reports to track performance, identify trends, and share valuable insights with your team.
- Settings: Access account settings, manage user roles, and customize your dashboard preferences.
Key Features and Benefits
- Data Visualization: The dashboard uses interactive charts, graphs, and visualizations to make complex data easily understandable.
- Real-Time Insights: Receive near real-time updates on your campaign performance and potential issues.
- Actionable Intelligence: Leverage the data to identify problems, make informed decisions, and optimize your campaigns.
- Customizable Reports: Create custom reports tailored to your specific needs and reporting requirements.
- Secure Access: Pixalate employs robust security measures to safeguard your data and ensure a secure platform experience.
If you have any questions or need assistance navigating the Pixalate dashboard, please don't hesitate to contact our support team.
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