Using Pixalate's Media Quality Tools
Last updated August 27, 2024
In the digital advertising landscape, ensuring media quality is paramount for maximizing ROI and delivering impactful campaigns. Pixalate provides a suite of powerful media quality tools designed to help you identify and mitigate issues that can negatively impact your ad spend and campaign performance.
Utilizing Pixalate's Media Quality Tools
- Invalid Traffic (IVT) Detection: Pixalate's advanced IVT detection algorithms help you identify and filter out non-human traffic, ensuring your ads are displayed to real users.
- Access IVT Reports: Navigate to the 'Media Quality' section of the dashboard to view detailed IVT reports, including traffic source, types of IVT detected, and associated campaign impact.
- Analyze IVT Patterns: Analyze IVT trends over time, identify patterns, and adjust your campaign strategies accordingly to minimize exposure to invalid traffic.
- Configure IVT Filters: Use Pixalate's filtering options to exclude or block traffic sources identified as potential IVT, preventing fraudulent activity.
- Viewability Analysis: Pixalate's viewability tools help you understand how many of your ads are actually seen by users, ensuring that your ad spend is maximized.
- Viewability Metrics: Review viewability scores for your campaigns, including metrics like viewable impressions, viewability percentages, and time in view.
- Analyze Viewability Trends: Track viewability performance over time to identify potential issues or improvements, and optimize your creative and campaign strategies.
- Optimize for Viewability: Use the viewability data to adjust your creatives, targeting, and ad formats to increase the likelihood of ads being seen.
- Ad Quality Assessment: Pixalate's ad quality features provide insights into the overall quality of your ad placements, ensuring your ads appear in appropriate and brand-safe environments.
- Placement Quality Analysis: Review reports on ad placement quality, including information about the websites and apps where your ads are displayed.
- Contextual Analysis: Analyze the context of your ad placements to ensure they are relevant and appropriate for your brand image and target audience.
- Block Low-Quality Advertisers: Utilize Pixalate's tools to identify and block advertisers known for exhibiting low-quality placements.
By leveraging Pixalate's media quality tools, you can confidently measure, analyze, and optimize your advertising efforts to achieve your campaign goals and mitigate the risks associated with media quality issues.
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