Project Categories and Tags: Choosing the Right Fit
Last updated August 13, 2024
When launching a project on Kickstarter, selecting the right category and tags is crucial to ensuring your project reaches the right audience. The right category helps your project appear in relevant searches and recommendations, while appropriate tags make it easier for potential backers to discover your project. Here’s how you can choose the best fit for your project:
Step 1: Identify the Core Theme of Your Project
- Analyze Your Project: Consider the main focus or theme of your project. Is it a tech gadget, a piece of art, or a game? Understanding the essence of your project will guide your category choice.
- Research Similar Projects: Look at other successful projects in your niche to see which categories they used. This can provide insight into where your project might fit best.
Step 2: Choose the Most Relevant Category
- Navigate to the Category Selection: During the project setup, Kickstarter will prompt you to select a category.
- Select a Primary Category: Choose the category that most closely aligns with your project’s core theme. For example, if you’re creating a board game, the “Games” category would likely be the best fit.
- Consider Subcategories: If applicable, select a subcategory that narrows down your project’s focus even further. This helps in targeting a more specific audience
Step 3: Add Relevant Tags
- Brainstorm Keywords: Think of keywords that describe your project, its features, and its intended audience.
- Select Relevant Tags: Kickstarter allows you to add tags to your project. Choose tags that accurately describe your project and consider adding niche tags to attract a more targeted audience.
- Avoid Overloading Tags: Stick to the most relevant tags to avoid confusing potential backers. Quality over quantity is key.
Memory updated
Project Categories and Tags: Choosing the Right Fit
When launching a project on Kickstarter, selecting the right category and tags is crucial to ensuring your project reaches the right audience. The right category helps your project appear in relevant searches and recommendations, while appropriate tags make it easier for potential backers to discover your project. Here’s how you can choose the best fit for your project:
Step 1: Identify the Core Theme of Your Project
- Analyze Your Project: Consider the main focus or theme of your project. Is it a tech gadget, a piece of art, or a game? Understanding the essence of your project will guide your category choice.
- Research Similar Projects: Look at other successful projects in your niche to see which categories they used. This can provide insight into where your project might fit best.
Step 2: Choose the Most Relevant Category
- Navigate to the Category Selection: During the project setup, Kickstarter will prompt you to select a category.
- Select a Primary Category: Choose the category that most closely aligns with your project’s core theme. For example, if you’re creating a board game, the “Games” category would likely be the best fit.
- Consider Subcategories: If applicable, select a subcategory that narrows down your project’s focus even further. This helps in targeting a more specific audience.
Step 3: Add Relevant Tags
- Brainstorm Keywords: Think of keywords that describe your project, its features, and its intended audience.
- Select Relevant Tags: Kickstarter allows you to add tags to your project. Choose tags that accurately describe your project and consider adding niche tags to attract a more targeted audience.
- Avoid Overloading Tags: Stick to the most relevant tags to avoid confusing potential backers. Quality over quantity is key.
Step 4: Review and Adjust
- Preview Your Project: Before launching, preview your project to ensure that the category and tags reflect your project accurately.
- Gather Feedback: If possible, get feedback from peers or potential backers to ensure your project is categorized correctly.
- Adjust if Necessary: Kickstarter allows you to adjust your tags before the project goes live. Make changes as needed to optimize discoverability.
By carefully selecting the right category and tags, you can significantly increase your project’s visibility and attract the right audience on Kickstarter.