Project Updates and Communication: Keeping Backers Engaged
Last updated August 13, 2024
Project Categories and Tags: Choosing the Right Fit
Choosing the right category and tags for your Kickstarter project is crucial for increasing its visibility and discoverability on the platform. By selecting relevant categories and tags, you can reach a targeted audience and enhance your chances of success. This guide will provide tips and insights on how to select the best fit for your project.
Choosing the Right Category
- Understand Kickstarter's Categories: Familiarize yourself with the categories available on Kickstarter, which are organized by broad themes like Technology, Design, Film, Music, and more.
- Identify Your Project's Primary Focus: Determine the primary focus of your project and choose the category that most closely aligns with it.
- Consider Secondary Categories: Explore additional categories that might be relevant to your project, but prioritize the core area.
- Research Popular Projects: Examine successful projects within your chosen category to observe the trends and common elements.
- Be Specific: Avoid overly broad categories that might dilute your project's visibility. Aim for a category that is specific enough to resonate with your target audience.
Utilizing Relevant Tags
- Highlight Key Project Attributes: Use tags to highlight specific features, technologies, materials, or aspects of your project.
- Target a Specific Audience: Choose tags that appeal to your desired backers. Consider their interests, demographics, and preferences.
- Reflect Project Style and Tone: Let your tags reflect the style and tone of your project, whether it's minimalist, artistic, functional, or innovative.
- Stay Current: Keep an eye on trending tags within your category to ensure your project remains relevant and discoverable.
- Limit Your Tags: While relevant tags are essential, avoid overloading your project with an excessive number. Aim for a balance between specificity and clarity.
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