Setting Up a Social Listening Project
Last updated September 2, 2024
A well-defined social listening project is crucial for gathering relevant data and uncovering valuable insights. This guide will walk you through the process of setting up your first social listening project in Talkwalker.
Setting Up Your Project
- Log in to your Talkwalker account: Access your account and navigate to the "Projects" section in the navigation bar.
- Create a new project: Click the "Create Project" button and choose the "Social Listening" project type.
- Define your project name: Provide a clear and descriptive name for your project, reflecting its purpose and focus.
- Select your sources: Choose the social media platforms you want to monitor, including Facebook, Twitter, Instagram, YouTube, and more.
- Define your keywords: Enter the keywords, brands, or topics you want to track. Consider using a mix of broad and specific terms to capture a comprehensive range of relevant conversations.
- Refine your search: Use filters and advanced search options to refine your project further:
- Language: Specify the language(s) you want to target.
- Location: Limit your search to specific countries or regions.
- Timeframe: Set a specific time period for data collection.
- Sentiment: Focus on specific sentiment types, such as positive, negative, or neutral.
- Exclusions: Exclude certain keywords or phrases to avoid irrelevant data.
- Set up alerts: Configure alerts to notify you when specific criteria are met, such as:
- Mentions of your brand exceeding a certain threshold.
- Negative sentiment reaching a specific level.
- New influential accounts discussing your brand or topics.
- Customize your dashboard: Personalize the project dashboard to display the key data points and visualizations you need to monitor closely.
- Start listening: Once your project is set up, Talkwalker will begin collecting data based on your defined keywords, filters, and settings.
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