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Help CenterLive Auctions and EventsHosting Your First Live Auction

Hosting Your First Live Auction

Last updated March 4, 2024

Introduction:Hosting a live auction on Whatnot is an exciting opportunity to engage with buyers in real-time, showcase your collectibles, and potentially achieve higher selling prices. Whether you're a seasoned seller or new to the world of live auctions, this guide will walk you through the process of hosting your first live auction on Whatnot, from setting up your auction to engaging with bidders during the event.

Step-by-Step Guide:1. Prepare Your Items: Select the items you want to auction and ensure they are ready for presentation. Take high-quality photos of each item and write detailed descriptions to provide bidders with all the information they need to make informed decisions.

2. Schedule Your Auction: Choose a date and time for your live auction that works for both you and your potential bidders. Consider factors such as peak shopping times, competitor auctions, and your own availability when scheduling your event.

3. Set Up Your Auction: Navigate to the "Sell" section on Whatnot and click on "Host an Auction." Fill out the auction details, including the title, description, starting bid, auction duration, and any special terms or conditions. Choose whether you want to host a public or private auction.

4. Promote Your Auction: Spread the word about your upcoming auction to attract bidders and generate interest in your items. Use social media, email newsletters, and other marketing channels to promote your auction and reach potential buyers. Encourage followers to share your auction with their networks to expand your reach.

5. Engage with Bidders: During the live auction, engage with bidders in the chat to answer questions, provide additional information about your items, and create a sense of excitement and urgency. Encourage bidding by highlighting the unique features and benefits of each item and emphasizing the value they offer.

6. Monitor Bidding Activity: Keep a close eye on the bidding activity throughout the auction to track the progress of each item and identify opportunities to encourage further bidding. Notify bidders of upcoming bid increments and countdowns to create a sense of anticipation and encourage last-minute bids.

Conclusion:Congratulations! You've successfully hosted your first live auction on Whatnot. By preparing your items, scheduling your auction, setting up your auction listing, promoting your event, engaging with bidders, and monitoring bidding activity, you've created an exciting and engaging auction experience for buyers. Keep refining your auction hosting skills, experimenting with different strategies, and showcasing your best items to maximize your success in future auctions. Happy auctioning!

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