Building Custom Reports in Adjust
Last updated July 29, 2024
Adjust's reporting capabilities allow you to go beyond pre-built reports and create customized data analyses tailored to your specific needs. This article will guide you through the process of building custom reports within the Adjust dashboard to gain deeper insights and optimize your mobile app marketing efforts.
Creating Custom Reports in Adjust
- Access the "Reports" Section: Navigate to the "Reports" section within your Adjust dashboard.
- Select "Create Report": Click the "Create Report" button to start building your custom report.
- Choose a Report Type: Select from various report types, including:
- Attribution: Analyze campaign performance and attribution data.
- Event Report: Track and analyze specific user events within your app.
- Revenue Report: Monitor your app's revenue streams and performance.
- User Retention: Assess user engagement and understand retention patterns.
- Apply Filters and Segments: Refine your report by applying filters and segments to target specific data. Examples include:
- Date Range: Focus on a specific time period.
- Campaign: Analyze the performance of a particular campaign.
- App: Analyze data for a specific app.
- Country: Segment data by geographical region.
- Device Type: Analyze performance based on device type (iOS, Android).
- Choose Metrics: Select the metrics you want to include in your report. Examples include:
- Installs: Total installs, organic installs, attributed installs.
- Events: Specific in-app actions (e.g., purchases, sign-ups).
- Revenue: Total revenue generated, average revenue per user.
- Select Chart Type: Choose a visual representation of your data, such as bar charts, pie charts, line graphs, or tables.
- Name and Save Your Report: Give your report a descriptive name and save it for future access.
Benefits of Custom Reports
- Tailored Insights: Create reports that provide specific insights relevant to your marketing goals and objectives.
- Data Exploration: Explore relationships between different metrics and identify trends that might not be evident in pre-built reports.
- Improved Decision-Making: Utilize custom reports to inform your marketing strategies, track progress, and make data-driven decisions.
With the power to build custom reports, Adjust empowers you to dive deeper into your app's performance data, discover hidden patterns, and optimize your mobile app marketing strategies for success.
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