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Adjust provides a wealth of data and metrics to help you understand your app's performance and track the success of your marketing campaigns. This article will guide you through some of the essential metrics you'll encounter in the Adjust dashboard, explaining their significance and how to use them for insights.

 The number of times your app has been installed. This metric is crucial for assessing campaign effectiveness and overall app growth.

 Installs attributed to users who found your app through organic methods (e.g., app store searches).

 Installs directly linked to specific marketing campaigns, providing insights into the effectiveness of your ad spending.

 The percentage of users who return to your app after a certain period. High retention indicates user satisfaction and app stickiness.

 The average time users spend within your app, indicating engagement and user experience. 

 The average cost of acquiring a new user through a particular campaign. 

 The amount of revenue generated for every dollar spent on advertising.

 The percentage of users who click on your ads, indicating the effectiveness of your ad creatives.

 The percentage of users who install your app after clicking on a campaign link. 

  The percentage of users who perform specific actions (events) within your app, such as making purchases or completing levels.

 Analyze your metrics to discover which campaigns and channels are driving the most installs, engagement, and revenue. 

  Identify areas for improvement by analyzing metrics like CPI, CTR, and conversion rates, and adjust your marketing strategies accordingly. 

  Analyze user events and retention metrics to understand how users interact with your app and identify opportunities for engagement and monetization.

 Understanding key metrics in Adjust provides you with the insights needed to make data-driven decisions, optimize your marketing strategies, and maximize the success of your mobile app.

Gain insights into crucial metrics like conversions, installs, and retention rates.

Understanding Key Metrics in Adjust

Adjust's reporting capabilities allow you to go beyond pre-built reports and create customized data analyses tailored to your specific needs. This article will guide you through the process of building custom reports within the Adjust dashboard to gain deeper insights and optimize your mobile app marketing efforts. 

 Navigate to the "Reports" section within your Adjust dashboard.

 Click the "Create Report" button to start building your custom report.

  Select from various report types, including: 

  Refine your report by applying filters and segments to target specific data. Examples include:

 Select the metrics you want to include in your report.  Examples include:

  Choose a visual representation of your data, such as bar charts, pie charts, line graphs, or tables.

 Give your report a descriptive name and save it for future access. 

 Create reports that provide specific insights relevant to your marketing goals and objectives. 

  Explore relationships between different metrics and identify trends that might not be evident in pre-built reports.

 Utilize custom reports to inform your marketing strategies, track progress, and make data-driven decisions. 

With the power to build custom reports, Adjust empowers you to dive deeper into your app's performance data, discover hidden patterns, and optimize your mobile app marketing strategies for success.

Discover how to create custom reports to analyze specific data points and meet your needs.

Building Custom Reports in Adjust

The Adjust dashboard is your central hub for managing your apps, campaigns, and analyzing key performance metrics. This guide will walk you through the key sections of the dashboard, helping you navigate its features and access valuable insights. 

 The left-hand side of the dashboard features a navigation menu, allowing you to easily switch between different sections, including "Apps," "Campaigns," "Reports," "Integrations," and "Settings." 

  The central area of the dashboard displays the selected section's content, such as app details, campaign performance data, or reporting tools.

 The top bar provides access to user settings, account management, and additional features. 

 This section allows you to manage your apps, monitor their performance, and configure tracking settings. It includes:

  Provides a centralized view of your marketing campaigns, enabling you to monitor their performance, analyze attribution data, and optimize their effectiveness. It includes:

 Access Adjust's powerful reporting tools to generate customized reports, analyze performance trends, and gain deeper insights. It includes:

The Adjust dashboard provides a comprehensive platform for managing your mobile app marketing, analyzing data, and making informed decisions to drive app growth and success.

Learn how to explore Adjust's dashboard and access key reports.

Reporting & Analytics

Understanding Key Metrics in Adjust

Building Custom Reports in Adjust

Navigating the Adjust Dashboard