How Adjust Tracks App Installs
Last updated July 29, 2024
Understanding how Adjust tracks app installs is crucial for accurate attribution and campaign performance analysis. This article will dive into the different mechanisms Adjust employs to ensure reliable install tracking.
Adjust's Install Tracking Methods
- Direct Install Tracking: Adjust tracks installs directly from app stores (Apple App Store and Google Play Store) when the user clicks on a campaign link or organic search. This method involves a direct communication between the app store and Adjust.
- Deferred Deep Linking: In scenarios where a user clicks on a campaign link, installs the app later, and re-opens the app, Adjust utilizes deferred deep linking to attribute the install to the original campaign.
- SDK Integration: Apps integrated with Adjust's SDK send install information to Adjust servers, providing a complete picture of the install process. This method is particularly useful for tracking installs from non-app store sources and ensuring cross-platform consistency.
- Attribution Partners: Adjust collaborates with various attribution partners, such as ad networks, to provide a comprehensive and consistent view of installs across multiple channels.
- Advanced Attribution Logic: Using various parameters, such as timestamps, device IDs, and user behaviour, Adjust employs advanced algorithms to attribute installs accurately, even in cases where multiple campaigns might have influenced the user's decision.
By combining these methods, Adjust ensures robust and reliable app install tracking for accurate campaign attribution and performance analysis.
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