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Understanding how Adjust tracks app installs is crucial for accurate attribution and campaign performance analysis. This article will dive into the different mechanisms Adjust employs to ensure reliable install tracking. 

 Adjust tracks installs directly from app stores (Apple App Store and Google Play Store) when the user clicks on a campaign link or organic search. This method involves a direct communication between the app store and Adjust.

 In scenarios where a user clicks on a campaign link, installs the app later, and re-opens the app, Adjust utilizes deferred deep linking to attribute the install to the original campaign.

 Apps integrated with Adjust's SDK send install information to Adjust servers, providing a complete picture of the install process. This method is particularly useful for tracking installs from non-app store sources and ensuring cross-platform consistency. 

 Adjust collaborates with various attribution partners, such as ad networks, to provide a comprehensive and consistent view of installs across multiple channels.

 Using various parameters, such as timestamps, device IDs, and user behaviour, Adjust employs advanced algorithms to attribute installs accurately, even in cases where multiple campaigns might have influenced the user's decision.

By combining these methods, Adjust ensures robust and reliable app install tracking for accurate campaign attribution and performance analysis.

Explore the different methods Adjust uses to accurately track app installs.

How Adjust Tracks App Installs

Deep linking and deferred deep linking are powerful tools that enhance user experience and campaign effectiveness. This article explains these concepts and how Adjust utilizes them to provide a seamless and impactful user journey.

 Deep linking directly opens a specific page or section within a mobile app, rather than just launching the app's homepage. This allows users to access relevant content instantly, providing a more engaging experience.

 In scenarios where a user clicks a campaign link but doesn't immediately install the app, deferred deep linking allows you to redirect them to the relevant page within the app once they install it.

Adjust's powerful deep linking and deferred deep linking capabilities provide a valuable advantage for mobile app marketing. These features enhance the user experience, increase campaign effectiveness, and contribute to a more seamless and engaging app usage.

Discover how Adjust enables deep linking and deferred deep linking for a seamless user experience.

Deep Linking and Deferred Deep Linking

Attribution models play a critical role in determining how Adjust assigns credit to marketing campaigns for app installs. Choosing the right attribution model is essential for accurate performance analysis and informed campaign optimization. This article will outline various attribution models and their implications for your mobile app marketing.

 Assigns full credit for an install to the last marketing touchpoint before the install occurs. This model is straightforward but might not accurately reflect the user's entire journey. 

 Attributes the entire credit for an install to the first marketing touchpoint encountered by the user. This model can be helpful for understanding initial awareness campaigns, but it might not accurately represent later interactions. 

 Distributes credit for an install across multiple touchpoints based on a specific formula or weighting scheme. Examples include: 

The best attribution model for your app depends on various factors, such as your marketing strategy, campaign objectives, and user behavior. Consider:

 Different models emphasize different marketing stages (e.g., awareness, consideration, conversion).

 Analyze your typical user's path to app installation to choose a model that aligns with their behavior.

 Experiment with different models and analyze the data to see which model provides the most useful insights for optimizing campaigns.

Understanding attribution models and how they affect your install data is crucial for making informed decisions about your app's marketing strategy.

Learn about various attribution models and their impact on campaign performance.

Tracking & Attribution

How Adjust Tracks App Installs

Deep Linking and Deferred Deep Linking

Understanding Attribution Models