Publishing Products and Managing Product Visibility
Last updated July 23, 2024
Once you've created and organized your products in Akeneo, it's time to make them available to your customers or other channels. This article explains how to publish your products and control their visibility to ensure they are displayed effectively and strategically.
Publishing Products:
- Navigate to the Products Section: Find the product you want to publish within the "Products" section of Akeneo.
- Check Product Status: Ensure the product is ready for publication. Review its attributes, descriptions, images, and any other relevant information.
- Choose Your Publishing Channel: Akeneo allows you to target different channels like e-commerce platforms, websites, or mobile apps. Select the channel where you want to publish this product.
- Select Publishing Options:
- Published Status: Set the product to "Published" to make it visible.
- Visibility Rules: If needed, define specific visibility rules based on customer groups, locations, or other criteria.
- Review and Publish: Double-check all settings and options. Once satisfied, click "Publish" to make the product live.
Managing Product Visibility:
- Modify Visibility: You can adjust the visibility of a published product at any time by going back to its details and changing the publishing settings.
- Control Visibility Through Categories and Families: Akeneo allows you to control visibility by category or family. If you modify a category or family's visibility, all products assigned to it will inherit those changes.
Tips for Effective Visibility Management:
- Understand your Channels: Be mindful of the specific requirements and features of each publishing channel to tailor product visibility accordingly.
- Consider Audience: Think about your target audience, their needs, and how they might search for products.
- Use Visibility Rules Strategically: Leverage visibility rules to optimize product visibility and enhance the customer experience.
- Monitor Performance: Regularly evaluate how your products are performing, and make adjustments to visibility settings as needed.
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